People come to our shop all the time and we often hand them one of our guitars to play. A couple hours later they're still playing and realize they're late for something. The reason it's our motto is that it happens a lot. There's a lot behind what we do and why we are creating the product you see. In every aspect, we strive to build guitars that truly inspire players. When you pick one of our guitars up for the first time, we want it to feel as comfortable as if you've played it your whole life. We want that vintage familiarity, but with much more consistency and attention to detail.  Familiar but better.

There are three key factors that drive us as we build: Playability, Tone, and Cosmetics. There are too many guitars out there that lack at least one of these qualities, and our passion is to offer you an anecdote. We love the guitars we build and we love the people who play them. When it comes down to it, we want you to be inspired to play. And play it loud and proud.